What's Happening?
Paramount+ is providing a free trial for new subscribers to watch the 2025 Women's Rugby World Cup, which features 32 matches available for streaming. The tournament begins with the U.S. vs. England match on August 22, 2025, at 2:30 p.m. ET. Paramount+ offers two subscription plans: the ad-supported Essential plan at $7.99 per month and the ad-free Premium plan with Showtime at $12.99 per month. The service also includes popular shows like Survivor and The Challenge. Select matches will be simulcast on CBS Sports, accessible through platforms like Fubo, DirecTV, and Hulu + Live TV.
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Why It's Important?
The availability of the Women's Rugby World Cup on Paramount+ highlights the growing interest in women's sports and the platform's strategic move to attract new subscribers. By offering a free trial, Paramount+ aims to increase its user base and compete with other streaming services. The inclusion of major sports events can enhance the platform's appeal, potentially boosting its market share in the competitive streaming industry. This move also supports the visibility and popularity of women's rugby, contributing to broader gender equity in sports.
What's Next?
As the Women's Rugby World Cup progresses, Paramount+ may see an increase in subscriptions, especially if the U.S. team performs well. The platform's strategy to include live sports alongside popular shows could lead to further expansion of its content offerings. Stakeholders in the streaming industry will likely monitor Paramount+'s subscriber growth and engagement metrics during the tournament. Additionally, the success of this initiative could influence other streaming services to invest more in live sports content.
