What's Happening?
The Buffalo Sabres, in partnership with KeyBank, have launched the 'Key to the Arena Sweepstakes' to celebrate their 10-year naming rights extension. This sweepstakes offers participants the chance to win a 2025-26 Buffalo Sabres Season Membership, which includes two seats to each home game, a 2025-26 Buffalo Bandits Season Membership with two seats to each home game, and pairs of tickets to five KeyBank Center events. The sweepstakes is currently live, and interested individuals can enter by visiting Sabres.com/Key.
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Why It's Important?
This sweepstakes represents a significant promotional effort by the Buffalo Sabres and KeyBank to engage with fans and enhance their game-day experience. By offering season memberships and event tickets, the Sabres aim to strengthen their fan base and increase attendance at games and events. This initiative also highlights the importance of corporate partnerships in sports, as naming rights agreements can provide substantial financial support and marketing opportunities for teams.
