What's Happening?
The Seattle Kraken are introducing 'Chart Your Own Course' events for season ticket members, offering personalized experiences such as skating on the ice and locker room tours. These events are part of the team's efforts to increase fan engagement and provide added value to season ticket holders. The initiative includes price reductions for 83% of members and price freezes for another 7%, along with discounts on food and beverages during games.
Why It's Important?
The Kraken's initiative reflects a growing trend in sports franchises to enhance fan engagement and loyalty through personalized experiences. By offering unique events and benefits, the team aims to strengthen its connection with fans and create a more inclusive atmosphere. This approach not only boosts ticket sales but also fosters a community around the team, which can lead to increased support and attendance during games.
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