What's Happening?
The Buffalo Sabres have announced a 10-year extension of their arena naming rights deal with KeyBank. The agreement will keep the KeyBank Center name in place through the 2035-36 season. Sabres Owner Terry Pegula and KeyCorp CEO Chris Gorman emphasized the partnership's importance for community impact and the continued relationship between the Sabres and KeyBank.
Why It's Important?
The extension of the naming rights deal reflects the strong partnership between the Sabres and KeyBank, contributing to the team's stability and community presence. Such agreements are crucial for financial support and branding, impacting the team's operations and public image. The deal underscores the commitment to Buffalo's future and the role of sports in community development.
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