What's Happening?
The NBA's MVP award has increasingly been dominated by international players, a trend expected to continue in the 2025-26 season. Since James Harden's win in 2018, international players have consistently been top contenders for the MVP title. Last season, the top three vote-getters were Shai Gilgeous-Alexander, Nikola Jokić, and Giannis Antetokounmpo, all international players. The upcoming season sees Giannis Antetokounmpo, Luka Dončić, Shai Gilgeous-Alexander, Nikola Jokić, and Victor Wembanyama as strong candidates for the MVP award. These players have shown exceptional performance and are expected to continue their dominance in the league.
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Why It's Important?
The continued success of international players in the NBA highlights the global nature of the sport and its increasing diversity. This trend impacts the league's marketing strategies, fan engagement, and talent scouting, as teams look beyond U.S. borders for top talent. The dominance of international players also influences the dynamics of team compositions and game strategies, as these players bring unique skills and perspectives to the court. The NBA's global reach is further solidified by the prominence of these players, potentially increasing international viewership and sponsorship opportunities.
What's Next?
As the 2025-26 season unfolds, the performance of these international players will be closely watched. Teams may adjust their strategies to counter the influence of these players, while the players themselves will aim to maintain their high standards. The MVP race will likely be competitive, with voter preferences playing a significant role in the outcome. The league may also see increased efforts to promote international talent, both in terms of player development and marketing initiatives.
