What's Happening?
Paris Saint-Germain (PSG) has launched its new third kit for the 2025-26 season, drawing inspiration from the early 2000s. The design is based on Nike's 'Total 90' range, which was popular during that era. The kit features a deep red color with gradient striping and vivid blue trim, reminiscent of the original 'Total 90' designs. PSG's new kit is part of a broader trend among elite clubs adopting nostalgia-themed designs. The club also released a collector's edition of their 2004-05 home shirt, celebrating past players like Pauleta and Mario Yepes.
AD
Why It's Important?
The release of PSG's retro-inspired kit reflects a growing trend in sports fashion where clubs leverage nostalgia to engage fans and boost merchandise sales. This strategy can enhance brand loyalty and create a sense of connection with the club's history. For PSG, the kit serves as a marketing tool that taps into the emotional appeal of past successes and iconic designs. It also highlights the collaboration between sports teams and apparel brands like Nike, showcasing the influence of design in sports culture.
