What's Happening?
The NHL has entered into a multiyear streaming partnership with DAZN, which will make NHL.TV available in nearly 200 countries, excluding the U.S., Canada, and the Nordics. This deal allows fans worldwide to access NHL games on various devices, including smart TVs, mobile devices, tablets, and gaming consoles. The partnership aims to expand the NHL's global reach by integrating NHL.TV into DAZN's platform, which boasts over 120 million registered sports fans.
Why It's Important?
This streaming deal is a strategic move by the NHL to increase its global presence and accessibility. By partnering with DAZN, the league can tap into a vast international audience, potentially increasing its fan base and revenue streams. The availability of NHL games on multiple devices ensures flexibility and convenience for viewers, enhancing the overall fan experience. This expansion could lead to increased interest in hockey worldwide, benefiting the league and its teams through greater exposure and engagement.
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What's Next?
As the partnership rolls out, the NHL and DAZN will focus on promoting NHL.TV to maximize its reach and subscriber base. The integration of NHL content into DAZN's platform will likely involve marketing campaigns and collaborations to attract new viewers. The success of this deal could pave the way for similar agreements in other regions, further solidifying the NHL's position as a global sports entity.
