What's Happening?
The Memphis Grizzlies are set to play two regular-season games in Europe for the first time in January 2026, with matchups against the Orlando Magic scheduled in Berlin and London. This marks the first time the Grizzlies have been selected by the NBA to play regular-season games outside North America. The games are set for January 15 in Berlin at Uber Arena and January 18 in London at The O2. As a result, the Grizzlies will not host their annual Martin Luther King Jr. Day game in Memphis for the 2024-25 season. Despite this, the organization plans to continue supporting community events in Memphis during the MLK Day holiday.
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Why It's Important?
The Grizzlies' participation in European games highlights the NBA's strategy to expand its global presence and engage international audiences. This move could enhance the team's brand recognition and fan base in Europe, potentially leading to increased merchandise sales and international partnerships. However, the cancellation of the MLK Day game in Memphis may disappoint local fans who view the event as a significant cultural and community tradition. The team's commitment to maintaining community engagement during their absence is crucial to preserving local support.
What's Next?
The Grizzlies will continue to prepare for their European tour, with logistical arrangements and promotional activities likely to ramp up as the dates approach. Fans can expect announcements regarding ticket sales and special events surrounding the games. The team will also focus on maintaining their community involvement in Memphis during the MLK Day holiday, ensuring that local traditions and service activities continue despite the team's absence.
