Ferrari Luce EV — Check Out The New Interior By Former Apple Design Boss

Ferrari is once again up to something new and different. The brand has named its new electric car, the Ferrari Luce. It has recently shared details about

the interior design of this highly-awaited EV. The cockpit adopts an iPhone-like design and has been co-developed by former Apple design chief Jony Ive and renowned industrial designer Marc Newson. This car, as seen in the images, relies heavily on elements such as physical dials, buttons as well as rotary controls. This is in contrast to many modern vehicles which predominantly make use of touchscreens. Ferrari has emphasised that this layout will focus on aspects like driver focus, usability and tactile feedback. The interior at least is a clear indication of how Ferrari wants to maintain its traditional philosophy, which is driver-centric as it shifts into the electric era. The global debut of the model is expected later this year. Also Read: Ferrari’s New Amalfi V8 Supercar Announced For India - Check Price And Other Details

Ferrari Luce EV: Interior Takes A Physical-First Approach

When you see the interior of this Ferrari model, you can't help but notice the brand's deliberate move to do away with the screen-heavy interfaces. What you see instead is a dashboard and central console which features traditional gauges, physical switches as well as rotary knobs. According to the Ferrari engineers, this approach will reduce the amount of distraction faced by drivers. It will also allow inputs to be made without taking the eyes off the road ahead. In fact, the steering wheel also has physical controls instead of touch-sensitive panels. This is basically opposite of the recent Ferrari models that have drawn criticism for overusing haptic surfaces in their cabin.

Ferrari Luce EV: Collaboration With Former Apple Design Boss

Ferrari has already confirmed that Jony Ive has had a significant role when it comes to shaping up the cockpit layout. Marc Newson, another big name in the design industry was also a part of this development. The key areas of involvement included ergonomics, material selection as well as how drivers will physically interact with controls.
However, the company has also clarified that the design is not taken from Apple concepts or unfinished car projects. The brand has the full ownership of the design language.

Ferrari Luce EV: Layout, Materials And Driver Positioning

The interior has a low seating position and wraparound cockpit which we have seen in Ferrari models already. Materials include leather, textured surfaces and metal finishes. The instrument cluster is in driver's line of sight and secondary controls are present within easy reach.
It is important to note that the brand has not yet disclosed details regarding the size of infotainment unit, battery specs or driving range.
Also Read: India’s Lamborghini Huracan Run Is Officially Over After Final Delivery

What This Means for Ferrari’s EV Strategy

By choosing a tactile, control-heavy interior for its first EV, Ferrari signals that electrification will not automatically mean digital-first design. The Luce appears positioned as a bridge between Ferrari’s mechanical heritage and its electric future. More technical details, including performance figures and launch timelines, are expected closer to its official unveiling.