What's Happening?
Machine Gun Kelly's new song 'Don’t Wait Run Fast' has been selected as the official anthem for ESPN's college football coverage for the 2025-2026 season. The announcement was made during MGK's appearance on The Pat McAfee Show, with ESPN releasing a cinematic trailer featuring the song. 'Don’t Wait Run Fast' is part of MGK's upcoming album 'Lost Americana', set to release on August 8. This marks the 12th season ESPN has partnered with an artist for its college football soundtrack, continuing a tradition of integrating music with sports.
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Why It's Important?
The collaboration between ESPN and Machine Gun Kelly underscores the cultural significance of music in sports entertainment. MGK's energetic and high-voltage sound aligns with the dynamic nature of college football, enhancing the viewing experience for fans. This partnership also highlights the role of music in branding and marketing sports events, potentially influencing audience engagement and viewership. The selection of MGK's song reflects ESPN's strategy to appeal to younger demographics and diversify its musical offerings.
What's Next?
ESPN's college football coverage will commence on August 23 across its platforms and ABC, featuring MGK's anthem throughout the season. Fans can look forward to the release of 'Lost Americana' on August 8, which may include promotional activities and performances by MGK. The impact of the anthem on the college football season will be monitored by ESPN and music industry stakeholders.
