What's Happening?
The Minns Labor Government has launched the NSW Visitor Economy Strategy 2035, aiming to generate $91 billion in annual visitor expenditure and create 150,000 jobs. The strategy focuses on increasing aviation capacity, expanding accommodation, and enhancing tourism marketing. It includes initiatives like the NSW Take Off Fund and partnerships to leverage consumer data for insights into visitor behaviors.
Why It's Important?
The strategy represents a significant investment in NSW's tourism sector, aiming to position the state as a leading global destination. By focusing on infrastructure and marketing, the government seeks to attract more visitors and boost economic growth. The plan's emphasis on collaboration and data-driven decision-making highlights the importance of strategic planning in achieving long-term goals.
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What's Next?
The government will implement early initiatives, including expanding major events and developing a Statewide Aviation Strategy. Monitoring progress towards the strategy's targets will be crucial for assessing its impact on the visitor economy. Continued collaboration with industry stakeholders will be essential for achieving the ambitious goals set out in the strategy.
