What's Happening?
Board & Brew, a popular sandwich shop chain, has opened a new location in downtown Laguna Beach, California. The store is situated at the northwest corner of Coast Highway and Ocean Avenue, offering a prime view of the Main Beach lifeguard tower. Co-owners Mike DeSanti, Bret Crutchfield, and Joey Clark are excited about the new site, which adds to the chain's 33 locations, primarily in Southern California. The menu features long-standing favorites like the 'Left Coast Pastrami' and 'Vegi Supreme' sandwiches. The opening comes amid efforts by Laguna Beach city officials to increase foot traffic and address retail vacancies in the downtown area.
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Why It's Important?
The opening of Board & Brew in Laguna Beach is significant for the local economy, potentially increasing foot traffic and revitalizing the downtown business district. With retail vacancies rising, new businesses like Board & Brew can attract both locals and tourists, contributing to economic growth. The store's strategic location near the beach and iconic lifeguard tower enhances its appeal, offering a unique dining experience. This development aligns with city efforts to create a vibrant downtown area, supporting local businesses and reducing vacancy rates.
What's Next?
Board & Brew aims to establish a strong customer base in Laguna Beach, focusing on repeat business to sustain operations. The store's success could encourage other businesses to open in the area, further revitalizing the downtown district. City officials may continue to explore initiatives to support local businesses, such as pedestrian-friendly zones or promotional events. The store's performance will be closely watched as a potential model for future business openings in Laguna Beach.
