What's Happening?
Umbrella Entertainment, a prominent Australian film distributor, has announced the launch of Umbrella Gaming, a new division dedicated to supporting independent video game developers in Australasia. The first acquisition under this new venture is 'Pro Jank Footy,' a comedic arcade game inspired by Australian Rules Football. The game, developed by Powerbomb Games, features stylized visuals and aims to capture the essence of Aussie football culture. Umbrella Gaming plans to offer comprehensive support for game releases, including PR and marketing.
AD
Why It's Important?
Umbrella Entertainment's expansion into the gaming industry represents a significant diversification of its business model, tapping into the growing market for independent games. This move could bolster the visibility and success of local developers, providing them with resources and expertise to reach global audiences. The initiative reflects a broader trend of cross-industry collaboration, where film and gaming sectors increasingly intersect, offering new opportunities for creative storytelling and audience engagement.
What's Next?
Umbrella Gaming will present 'Pro Jank Footy' at SXSW Sydney, with a full release planned for 2026. The company will continue to seek out innovative games from Australia and New Zealand, aiming to establish itself as a key player in the indie gaming scene. This expansion may encourage other film distributors to explore similar ventures, further integrating the entertainment and gaming industries.
