What's Happening?
Imagine Cruising Australia has appointed Katrina McAlpine as the new director of B2B Sales for Australia and New Zealand. McAlpine, who previously served as the commercial director for Cunard Line ANZ, brings extensive experience in cruise sales and agent partnerships. Her appointment is part of Imagine Cruising's strategy to enhance its trade-focused approach, following a period of significant growth and successful partnerships. The company aims to become a preferred partner for Australian travel agents by offering bespoke holiday experiences and robust trade support. McAlpine's role will involve strengthening relationships with travel partners and expanding the company's portfolio of curated holidays.
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Why It's Important?
The appointment of Katrina McAlpine signifies Imagine Cruising's commitment to bolstering its presence in the Australian and New Zealand markets. By focusing on trade partnerships, the company seeks to enhance its reputation as a trusted partner for travel agents, offering innovative and high-value holiday packages. This strategic move is expected to drive business growth and improve customer satisfaction by providing tailored travel solutions. The emphasis on trade support and bespoke experiences aligns with industry trends where personalized and comprehensive travel offerings are increasingly in demand. McAlpine's leadership is anticipated to play a crucial role in achieving these objectives.
What's Next?
Under McAlpine's leadership, Imagine Cruising plans to continue expanding its trade sales team and strengthening its support for travel agents. The company will focus on broadening its range of bespoke products, which include packages combining cruises with land tours, rail journeys, and premium stays. Additionally, Imagine Cruising aims to enhance its marketing, training, and incentive support for agents, ensuring they have the tools needed to effectively sell its products. The company's goal is to solidify its position as a leading partner for travel agents in the region, fostering long-term relationships and delivering memorable travel experiences.
