What's Happening?
Nexon is investigating claims that AI-generated streamers were used in TikTok ads for their game The First Descendant without proper consent. The ads, part of a TikTok Creative Challenge, featured AI likenesses of streamers, including DanieltheDemon, who stated his likeness was used without permission. Nexon acknowledged irregularities in the ad approval process and is working with TikTok to resolve the issue.
Why It's Important?
The use of AI in advertising raises significant ethical and legal concerns, particularly regarding consent and copyright. This incident could lead to increased scrutiny of AI technologies in marketing and prompt changes in how companies manage digital content. It underscores the need for clear guidelines and protections for individuals whose likenesses are used in AI-generated media.
AD
What's Next?
Nexon is conducting a thorough investigation with TikTok to address the unauthorized use of likenesses. The outcome may influence future advertising practices and lead to stricter regulations on AI-generated content. Companies may need to reassess their marketing strategies to ensure compliance with legal standards and protect individual rights.
