American Eagle has launched a major advertising campaign featuring actress Sydney Sweeney, which has resulted in a significant increase in the comp...
Despite a general slowdown in marketing hiring, the demand for chief marketing officers (CMOs) remains strong. The first half of 2025 has seen sign...
Epic Games is preparing for a new crossover event in Fortnite, featuring the upcoming film 'One Battle After Another.' The film, starring Leonardo ...
Venus Williams, at the age of 45, secured a significant victory at the Mubadala Citi DC Open by defeating Peyton Stearns with a score of 6-3, 6-4. ...
Comscore is leveraging advanced technology to improve visibility and accountability in local markets. Tara Gotch, a representative from Comscore, d...
Mia Zelu, an AI-generated influencer, has captured the attention of 160,000 people at Wimbledon, leading to widespread media coverage and even marr...
Ambush marketing, a tactic used by brands to draw attention away from competitors during major events, poses both opportunities and risks for small...
Comscore, in collaboration with The Drum, hosted an event called Creative Alchemy during Cannes Lions 2025. The event aimed to explore the intersec...
AB InBev has maintained its position as the top advertiser in the World Creative Rankings Mid-Year Leaderboards, as reported by The Drum. The brewi...
YouTube has reported a significant increase in its advertising revenue, reaching $9.8 billion in the second quarter, marking a 13% year-over-year g...