What's Happening?
Skylight, a startup offering an alternative to TikTok, has launched a new feature that allows users to become community curators. This feature enables users to create custom feeds by posting and reposting videos, which others can subscribe to. The initiative is part of Skylight's version 2.0 release and aims to provide a more personalized and human-curated experience compared to algorithm-driven feeds. Skylight, which operates on Bluesky's social network, has seen significant growth since its launch, with over 240,000 downloads and 100,000 videos uploaded. The platform is also integrating with other services like Streamplace to offer additional features such as livestreaming.
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Why It's Important?
The introduction of community curators represents a shift towards more user-driven content curation, addressing concerns about algorithmic manipulation and low-quality content on traditional social media platforms. By empowering users to curate content, Skylight aims to foster a more engaged and satisfied user base. This approach could attract users who are disillusioned with existing platforms and are seeking more control over their content consumption. For Skylight, this feature could differentiate it from competitors and drive user growth and retention, potentially leading to increased monetization opportunities.
What's Next?
Skylight plans to further enhance its platform by integrating technology from Graze, allowing users to create custom feeds within the app. The company will continue to explore partnerships and integrations to expand its feature set and improve user experience. As Skylight grows, it will need to balance user-driven content curation with maintaining a high-quality and safe platform, potentially requiring additional moderation and content management strategies.
