What's Happening?
TikTok has expanded its music saving feature by adding YouTube Music as an option for users to save songs they hear in video clips. Initially launched in the U.S. and the U.K. with support for Spotify, Apple Music, and Amazon Music, the feature has now been rolled out globally, including Deezer and SoundCloud as options. Users can select their preferred music streaming service, which will become the default for saving songs, or change it from the 'Music' menu in Settings. This development aims to deliver real results for the music industry, with track saves translating into billions of streams on music streaming services.
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Why It's Important?
The addition of YouTube Music to TikTok's song saving feature is significant for the music industry, as it provides artists and labels with another platform to increase their reach and engagement. By facilitating easier access to music streaming services, TikTok enhances its role as a major player in music discovery and promotion. This move could lead to increased competition among streaming platforms, as they vie for partnerships with social media apps to boost user engagement and streaming numbers.
What's Next?
TikTok's expansion of music saving options may prompt other social media platforms to enhance their music integration features. Streaming services might also seek to innovate their offerings to attract more users from TikTok. Additionally, TikTok could explore further collaborations with music industry stakeholders to create exclusive content or features that leverage its vast user base.
