What's Happening?
Meta has announced that Horizon Worlds can now be accessed directly through Instagram and Facebook, even without the Meta Horizon app installed. This integration allows users to enter Horizon Worlds via links shared on these platforms, utilizing cloud streaming technology. The move is part of Meta's strategy to position Horizon Worlds as a leading mobile gaming platform, competing with the likes of Roblox and Rec Room. Meta has also enhanced the in-world camera system and is leveraging its vast user base to promote Horizon Worlds.
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Why It's Important?
This development signifies Meta's strategic push to expand its presence in the mobile gaming market by utilizing its existing social media platforms. By integrating Horizon Worlds with Instagram and Facebook, Meta aims to capitalize on its extensive user base to drive engagement and adoption of its virtual reality offerings. This move could potentially reshape the landscape of mobile gaming and social VR, offering new opportunities for content creators and developers. However, it also raises questions about Meta's shifting priorities and the future of its investments in core VR gaming.
What's Next?
Meta's continued investment in Horizon Worlds suggests that further enhancements and integrations with its social media platforms are likely. The company may also explore additional incentives for creators to develop content for Horizon Worlds, as evidenced by recent competitions offering substantial prizes. As Meta navigates declining Quest headset sales, its funding decisions and strategic focus may evolve, potentially impacting the broader VR and gaming industries.
