What's Happening?
The MSI MPG CoreLiquid P13 360 is a new liquid cooler offering a vibrant screen at a lower cost compared to competitors. Despite its appealing design, the cooler's performance is considered middling, with limited customization options for the screen. The cooler features a 2.1-inch IPS screen, hidden cables, and RGB lighting, but struggles with high temperatures during demanding tests. The MSI Center application controls the screen, offering limited color schemes and clunky YouTube functionality. The cooler supports both AMD and Intel sockets, with a proprietary header for MSI motherboards.
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Why It's Important?
The MSI MPG CoreLiquid P13 360 provides an affordable option for consumers seeking a liquid cooler with a screen, potentially appealing to budget-conscious buyers. However, its performance limitations may deter those seeking top-tier cooling solutions. The cooler's design innovations, such as cable management, could influence future product designs in the industry. The limited customization options highlight the need for manufacturers to balance aesthetics with functionality.
What's Next?
Consumers may opt for alternative coolers with better performance and customization options, impacting MSI's market share. MSI may need to address the performance and usability issues in future iterations to remain competitive. The demand for customizable and efficient cooling solutions could drive innovation in the industry.
Beyond the Headlines
The integration of screens in liquid coolers raises questions about the necessity and practicality of such features, potentially influencing consumer expectations and product development trends. The focus on aesthetics over performance may lead to discussions on the priorities in hardware design.
