The increasing use of artificial intelligence (AI) in content creation has led to a proliferation of generic and uninspired posts, particularly on ...
Anthony Freedman, a prominent figure in the advertising industry, is championing the shift towards branded entertainment as a solution to declining...
The Digital Transformation Agency (DTA) is piloting the use of artificial intelligence (AI) to assist in reviewing applications for its Digital Mar...
Publicis has temporarily claimed the title of the world's largest advertising group, surpassing WPP, which is experiencing revenue declines due to ...
Criteo, a prominent player in retail media, is facing increased competition from emerging companies and established giants like Amazon. Retail medi...
Estée Lauder is undergoing a digital transformation to adapt to changing consumer behaviors and enhance its brand presence. Amber English, presiden...
Lauren Crocket has taken on the role of Chief Marketing Officer at Visual Matrix, where she is responsible for steering brand strategy and driving ...
As AI technologies reshape search engines, brands are strategizing to maintain visibility in AI-generated results. The Drum's expert membership sug...
ChatGPT, an AI chatbot, offers various hacks to transform it into a personal productivity tool. Users can create detailed prompts, customize system...
ChatGPT, an AI chatbot, is being utilized as a productivity tool to streamline workflows and enhance efficiency across various tasks. The article o...