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NBN Co Integrates AI and Automation to Enhance Operations and Customer Service

WHAT'S THE STORY?

What's Happening?

NBN Co is significantly investing in artificial intelligence (AI) and automation to improve its operational efficiency and customer service. The company has introduced several AI-driven tools, including 'Ask NBN' and 'Design AI', which streamline access to technical documentation and enhance network planning and building processes. These tools are designed to improve speed, accuracy, and efficiency for engineers and support teams. Additionally, AI-powered support engines are optimizing interactions with retail service providers by converting conversations into actionable outcomes and improving API performance. NBN Co is also planning to launch an AI-powered appointment assistant to manage scheduling and reduce customer friction. The company has committed $54.3 million to AI and automation technologies between FY24 and FY26, with further investments planned for FY27-FY29.
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Why It's Important?

The integration of AI and automation by NBN Co represents a significant shift in how telecommunications companies can leverage technology to enhance service delivery and operational efficiency. By adopting these technologies, NBN Co aims to provide faster and more informed decision-making processes, which could lead to improved customer satisfaction and reduced operational costs. This move is likely to set a precedent for other companies in the industry, highlighting the importance of digital transformation in maintaining competitive advantage. The financial commitment to these technologies underscores the potential for AI and automation to drive significant value in the telecommunications sector.

What's Next?

NBN Co plans to continue its investment in AI and automation beyond FY26, with at least $11.4 million allocated for further development in the finance business unit. This will involve establishing an 'Automation COE' to coordinate and support innovation across internal finance functions. The company aims to unlock material value by enabling faster and more commercially focused decision-making. Additionally, AI and automation are expected to play a role in managing workforce costs and simplifying operations. As these technologies are further integrated, NBN Co may experience increased efficiency and customer satisfaction, potentially influencing industry standards.

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