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Activision Responds to Feedback with Changes in Call of Duty: Black Ops 7

WHAT'S THE STORY?

What's Happening?

Activision is making significant changes to Call of Duty: Black Ops 7 in response to fan feedback and competition from Battlefield 6. The company plans to tone down the use of crossover skins and focus on a more authentic, grounded experience. Operators, Operator Skins, and Weapons from Black Ops 6 will not carry forward to Black Ops 7, marking a shift towards a more immersive and visceral gameplay experience. This decision aligns with Battlefield 6's commitment to 'gritty realism.'
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Why It's Important?

The changes in Black Ops 7 reflect Activision's response to fan demands for a return to the core identity of Call of Duty. This move could impact the game's marketability and player engagement, as it shifts away from the 'Fortnite-ification' trend. The decision not to carry forward content from Black Ops 6 may affect players who invested time and money in previous entries, but it underscores Activision's commitment to delivering a more authentic experience.

What's Next?

Activision plans to release more information on Black Ops 7 soon, with the game set to launch in November following Battlefield 6's October release. The company aims to balance immersive gameplay with the franchise's identity, potentially influencing future development and marketing strategies. The response from the Call of Duty community will be crucial in shaping the game's direction and success.

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