What's Happening?
Netskrt Systems and Lumen Technologies have announced a partnership to enhance streaming capabilities through Lumen's Edge Bare Metal dynamic capacity. This collaboration aims to address the growing demands on content providers and ISPs due to the surge in streaming and OTT video consumption, particularly for live sports and videogame downloads. The partnership leverages Lumen's edge network, which offers low latency and direct connectivity to major cloud providers, to improve the performance and economics of live OTT video delivery.
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Why It's Important?
The partnership between Netskrt and Lumen is significant as it addresses the increasing strain on network infrastructure due to rising consumer expectations for high-quality streaming. By improving the delivery of live OTT video, the collaboration could enhance user experience and drive further growth in digital platforms, which have already surpassed traditional TV for live sports viewership. This development is crucial for ISPs and content providers as they navigate the challenges of meeting consumer demands in a rapidly evolving digital landscape.
What's Next?
As streaming continues to grow, Netskrt and Lumen may expand their partnership to include additional services or technologies that further optimize video delivery. Other industry players might follow suit, seeking similar collaborations to enhance their streaming capabilities. The ongoing evolution of streaming technology could lead to new business models and opportunities for content providers and ISPs.
Beyond the Headlines
The partnership highlights the broader trend of digital transformation in the media and entertainment industry, where traditional delivery models are being challenged by new technologies. This shift raises questions about the future of content distribution, the role of ISPs, and the impact of technological advancements on consumer behavior.
