What's Happening?
Nexon, the developer of The First Descendant, is under scrutiny for using AI-generated advertisements on TikTok, one of which allegedly mimics a real content creator without consent. The ads have been criticized for their low quality and potential ethical issues, as they replace genuine content creators with AI-generated likenesses. This has sparked a debate about the use of AI in advertising and its implications for content creators.
Why It's Important?
The controversy highlights the growing tension between AI technology and creative industries. The use of AI-generated content raises questions about intellectual property rights and the ethical considerations of using someone's likeness without permission. This incident could lead to increased scrutiny and potential regulatory actions regarding AI in advertising, impacting how companies approach digital marketing strategies.
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What's Next?
Nexon has yet to respond to the backlash, but the company may need to address the concerns raised by the community and possibly revise its advertising strategy. This situation could prompt other companies to reevaluate their use of AI in marketing to avoid similar controversies. The outcome may influence future guidelines and best practices for AI-generated content in advertising.
