What's Happening?
The First Descendant, developed by Nexon, has come under scrutiny for using AI-generated TikTok advertisements, with at least one ad allegedly imitating a real content creator without consent. Players have expressed dissatisfaction with the use of AI for ads instead of actual content creators, and reports indicate that Nexon is deleting comments critical of the ads.
Why It's Important?
The controversy surrounding The First Descendant's AI-generated ads highlights ethical concerns in digital marketing, particularly regarding the use of AI to replicate real individuals. This situation raises questions about consent and the potential misuse of AI technology in advertising. The backlash from players may prompt developers and marketers to reconsider their strategies and prioritize transparency and ethical practices in their campaigns.
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Beyond the Headlines
The use of AI-generated ads in The First Descendant reflects broader challenges in the integration of AI into creative industries. As AI technology advances, developers and marketers must navigate ethical considerations and potential legal implications of using AI to mimic real people. This incident may spark discussions about the regulation of AI in advertising and the need for industry standards to protect individuals' rights.
