What's Happening?
Qiwei Liang, CEO of a 100-person development studio in China, is focusing on creating high-quality games rather than prioritizing profit. Liang, who initially studied architecture, shifted to game development after his first RPG gained significant popularity. His studio, known for the sidescrolling action game Rain Blood Chronicles: Mirage, is now working on Phantom Blade Zero, an action RPG. Liang emphasizes that the studio's goal is to make money for games, not the other way around, and has invested profits from mobile games into this new project. The studio has received investment from Tencent but retains control over development and publishing.
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Why It's Important?
This approach highlights a shift in the gaming industry where developers are increasingly focusing on creativity and quality over financial gain. It challenges the conventional business model in the gaming sector, which often prioritizes profit margins. By investing in game quality, Liang's studio could set a precedent for other developers, potentially leading to more innovative and engaging games. This could benefit consumers who seek unique gaming experiences and influence industry standards, encouraging other studios to prioritize artistic integrity.
What's Next?
Phantom Blade Zero is expected to be a significant release, potentially influencing the action RPG genre. The studio's partnership with Tencent may lead to further expansion and development opportunities. As the game nears completion, industry observers will be watching to see if this model of prioritizing game quality over profit can be sustainable and successful in the long term.
Beyond the Headlines
Liang's approach may inspire other developers to reconsider their priorities, potentially leading to a cultural shift in the gaming industry. This could result in more studios focusing on artistic expression and innovation, rather than solely on financial success.
