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Marvel Rivals Developers Address Matchmaking Concerns Amid Review Bombing

WHAT'S THE STORY?

What's Happening?

Marvel Rivals, a popular hero shooter developed by NetEase, is facing criticism from players regarding its matchmaking system. The developers have clarified that the game does not use Engagement-Optimized Matchmaking (EOMM), a system that adjusts matchmaking based on players' win-loss streaks to maintain engagement. This clarification comes amid a wave of mixed reviews on Steam, where players have expressed dissatisfaction with the matchmaking, describing it as either too easy or too difficult, leading to frustration. NetEase plans to release a video next week to provide insights into the game's matchmaking and ranking system, aiming to address these concerns and improve player experience.
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Why It's Important?

The controversy surrounding Marvel Rivals' matchmaking system highlights the challenges game developers face in balancing player engagement and satisfaction. Matchmaking systems like EOMM can significantly impact player retention and game popularity, influencing the game's commercial success. The developers' response and upcoming video aim to rebuild trust with the player community, which is crucial for maintaining the game's reputation and user base. This situation underscores the importance of transparent communication between developers and players, especially in the competitive gaming industry where user feedback can drive game improvements and influence market dynamics.

What's Next?

NetEase's planned video release will likely provide detailed insights into Marvel Rivals' matchmaking system, potentially alleviating player concerns. The developers may also consider further adjustments to the matchmaking algorithm based on community feedback. The outcome of these efforts could influence the game's future reviews and player engagement levels. Additionally, other game developers might observe this situation and reassess their own matchmaking strategies to avoid similar controversies.

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