What's Happening?
Meta has announced that Horizon Worlds can now be accessed directly through Instagram and Facebook, allowing users to enter virtual worlds without needing the Meta Horizon app. This integration is facilitated by cloud streaming technology, enabling seamless access across devices. Meta aims to expand Horizon Worlds' reach by leveraging its vast user base on social media platforms. The company has also enhanced the in-world camera system and is offering significant prizes to creators of mobile-focused worlds.
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Why It's Important?
The integration of Horizon Worlds with Instagram and Facebook represents a strategic move by Meta to increase user engagement and compete with other gaming platforms like Roblox. By utilizing its extensive social media network, Meta can attract a broader audience to Horizon Worlds, potentially transforming it into a leading mobile gaming platform. This development highlights Meta's focus on expanding its virtual reality offerings and its commitment to supporting creators through substantial financial incentives.
