What's Happening?
The Roksi Project in Cambodia is gaining recognition for its innovative approach to supporting informal entrepreneurs through digital coaching. Funded by Norad and developed by Mission Alliance, the project targets micro-business owners in remote areas, offering mobile-first learning experiences to enhance business planning and financial literacy. An independent evaluation has praised the project's impact, highlighting improved confidence and business practices among users. The evaluation also identifies areas for improvement, such as accessibility barriers and digital gaps, to ensure scalability and inclusivity.
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Why It's Important?
The Roksi Project represents a significant step towards empowering Cambodia's informal economy, which comprises a large portion of the workforce. By providing digital coaching, the project addresses key challenges faced by informal entrepreneurs, such as limited access to traditional support systems. The initiative has the potential to drive economic transformation, fostering resilience and sustainability in rural communities. Successful implementation of the project could serve as a model for other countries seeking to integrate technology into economic development strategies.
What's Next?
The evaluation recommends strategic enhancements to the Roksi Project, including improved language support and expanded coaching capacity. Partnerships with government and civil society organizations are crucial for aligning services and increasing outreach. The project aims to integrate into Cambodia's broader economic inclusion strategies, supporting the formalization of the informal economy. Continued collaboration and policy advocacy will be essential to scale the project and maximize its impact on Cambodia's economic development.
