Preston North End might have just announced the greatest kit sponsor in history - Spud Bros.
You read that right: Spud Bros! The EFL Championship club is sponsored by a potato company.
Here’s a look at the kit logo:
Preston’s new front of shirt sponsor is local TikTok famous Spud Brothers pic.twitter.com/zbR9Q3iFsu
— The 44 ⚽️ (@The_Forty_Four) June 25, 2025
Spud Bros is a potato company that apparently became famous on TikTok (I think they call that “TikTok famous”) for their jacket potatoes. And apparently they’re a Preston-based business too.
And that’s pretty dang awesome to have a local business as your kit sponsor.
According to The Guardian, the queue for a Spud Bros spud stretches as early as 10.30am
And here’s something they did about a potato and Joe Jonas:
...There's just something about @joejonas having a cheesy beans jacket potato from spud bros that really brings out the Brit in me???? pic.twitter.com/dAMKaIldU9
— zoe. (@strawbsxjonas) July 5, 2024
I took a look at their menu and these jacket potatoes seem like no joke. Take the SpudBros Classic, which has its signature three-cheese mix, baked beans, crispy onions and of course the “world famous tram sauce”.
You want something a little more Italian? Well how about the Bolognese Spud? This bad boy is smothered in garlic butter, features a three-cheese mix, a bolognese sauce and is finished with Gran Moravia.
You can build your own, too, of course, in case those other ones weren’t so appetizing.
As far as kit sponsors go, this is a pretty great one. I love an iconic local business supporting the local football club.
Which begs the question: When are we getting a Chick King Tottenham kit sponsor?
Fitzie’s track of the day: Disco Peanuts, by Warmduscher
And now for your links:
BBC: “How TikTok’s Spud Bros sent jacket potatoes global”
Telegraph: “Chelsea eye £100m kit sponsor boost after Club World Cup glory”
The Guardian: “‘It’s not fair’: Crystal Palace fans march in protest at demotion from Europa League”
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