WWE partnering with Erin Andrews for new line of women’s sportswear

CULVER CITY, CALIFORNIA - FEBRUARY 12: (L-R) Brie Bella, Camille Kostek, Nikki Bella and Erin Andrews attend Michael Rubin’s 2022 Fanatics Super Bowl Party on February 12, 2022 in Culver City, California. | Photo by Mike Coppola/Getty Images for Fanatics

WWE’s adding another name to the list of celebrities and sports leagues they partner with to create and market products: sports broadcaster Erin Andrews.

Andrews, who’s worked for ESPN, FOX and others in a variety of on-camera roles, launched a line of sportswear called WEAR in 2019 to give women “a stylish, authentic way to show off and celebrate their fandom.” The company currently sells NFL, MLB, NBA, NHL, NCAA, and NWSL-branded clothes.

Now, WEAR will offer WWE-branded merchandise as well. The

two have signed “a multi-year agreement to introduce a new women’s sportswear collection celebrating WWE Premium Live Events and Superstars”.

A press release says those will be ready in time for next weekend’s big party in New Jersey...

At launch, ahead of SummerSlam – taking place Saturday, August 2 and Sunday, August 3 at MetLife Stadium in New Jersey – the collection will include a variety of WEAR’s fan-favorite jackets, t-shirts, sweatshirts, crop tops, and more, celebrating WWE Superstars Nikki Bella, Rhea Ripley and Cody Rhodes, as well as staple pieces that celebrate the iconic WWE brand and the summer’s biggest event, SummerSlam. The eye-catching designs and effortlessly versatile style make the WEAR by Erin Andrews x WWE collection a closet staple for any fan.

In fact, some items are already available on Fanatics, which also runs WWE’s online and on-site merch shops

fanatics.com

Andrews is excited, saying:

“WEAR by Erin Andrews was created to give women a stylish, authentic way to show off and celebrate their fandom. As we kick off this partnership with WWE, we take another step forward in serving an even wider audience of female sports fans while celebrating the passionate, bold energy of the WWE Universe.

I’m thrilled we can now offer our fan-favorite WEAR gear to women who want to support their favorite Superstars without compromising on style.”

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