There was a point just a few short months ago where Francisco Conceição sticking around at Juventus looked extremely unlikely. He had seen a manager who wanted his wingers to be high-volume players fired and a new coach come in who didn’t play with wingers at all. Because of that, Conceição’s fit at Juve beyond the 2024-25 was just a complete unknown — and the early playing time under Igor Tudor that the diminutive received was reflective of that.
But, things changed. And they changed for the better.
Now, just a couple of months later, we know exactly where Conceição’s future is going to be played. That, my friends, will come in black and white stripes.
Juventus announced on Tuesday afternoon that they have officially signed the 22-year-old Portuguese winger outright from FC Porto after Conceição spent last season on loan in Turin. In a Juventus climate that had the deal looking like it would be a lock to suddenly not looking all that likely to now back to Conceição being signed outright, the Bianconeri have paid a total of €30.2 million to Porto to bring the shifty No. 7 in on a permanent basis. The deal, which was reportedly closed last week, saw Juventus get things completed just before a clause in Conceição’s contract went up another €15 million or so and would have made things even that much more difficult to get done.
With his move to Turin now permanent, Conceição has signed a contract through 2030 with Juventus.
Chico continues in ⚪️⚫️
— JuventusFC (@juventusfcen) July 22, 2025
Francisco Conceicao is here to stay! ✍️
Here are the full details of the deal, courtesy of Juventus’ press office:
Turin, 22 July 2025 – Juventus Football Club S.p.A. announces that an agreement with Porto FC for the definitive acquisition of the registration rights of the player Francisco Fernandes da Conceição has been reached for a consideration of € 30.4 million, payable in four financial years, with the addition of ancillary costs up to € 1.6 million.
Juventus and the player have signed a contract of employment until the 30 June 2030.
There you go, folks. After weeks of uncertainty about if a deal would actually get done, the penultimate day before preseason training gets underway sees one of Juve’s big question marks from last season’s roster actually settled.
While there are still questions as to whether or not Conceição can fit in Tudor’s 3-4-2-1 setup, the simple fact that they’ve made this kind of investment — don’t forget that he also cost as much as €10 million worth of a loan fee last summer — is that the club is confident that he can make an adjustment to not playing so wide like he did under Thiago Motta.
The hope, of course, is that with more time in Tudor’s system means that Conceição will only feel that much more comfortable. And with it, the natural playmaking ability that he has will start to truly show on a consistent basis.
The consistency is what many can say is still eluding Conceição despite all the talent he has in his 5-foot-7 frame. While he had his share of bright moments last season, there were also plenty of games in which he left a lot to be desired. In 37 games across all competitions last season, Conceição finished with five goals and four assists. But, as Juve’s website is quick to note, he also did the following:
— Since arriving last August, only Kenan Yildiz (84) has completed more dribbles than Conceicao (71) among Juventus players across all competitions.
— In Serie A (all comps), only Fiorentina’s Moise Kean (19) attempted more shots following a successful dribble than Conceicao (12).
— No Juventus player has created more shooting opportunities for teammates after a successful dribble - four chances, tied with Andrea Cambiaso.
So there are things to like about Conceição becoming a Juventus player on a permanent basis. Now there’s only thing for him to do — turn those good moments into a much more common occurrence. He does that, and the €30 million price tag Juve just paid to Porto will look like a pretty good piece of business.
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