For the second-half of their Saturday double-header in Atlanta, WWE had Goldberg challenge their World champion Goldberg in a match that was widely understood to be the Hall of Famer’s last. The episode of Saturday Night’s Main Event didn’t face a ton of competition on regular television, but it was going head-to-head with the main events of AEW’s All In Texas PPV for most of its runtime on July 12.
That led to the least watched SNME of the four that WWE’s put on since bringing the brand back last
year. But it was also the top rated program on broadcast and cable last Saturday night.
Per Programming Insider, the July 12 SNME watched by 1,425,000 viewers and did a .33 rating among 18-49 year olds. That’s a 27% smaller audience that May’s Logan Paul & John Cena-headlined show, and a 39% decline in the demo. But it beat both FOX’s Major League Baseball game of the week (which had the night’s largest audience at 1.99 million, but finished second with a .31 rating) and the UFC prelims on ESPN (.19 in the demo from 661,000 total viewers) to win the night.
Was it the All In factor that led to declines? Less interest in Goldberg than Cena & Paul? Were more people streaming the show on Peacock (those numbers are not included in the Nielson numbers)? Or just more non-TV options on a midsummer Saturday evening?
Offer your expert analysis below.
We’re tracking SNME’s performance (on television) as the show’s new run continues...
- Dec. 14, 2024: 1.59 / .42
- Jan. 25, 2025: 1.49 / .33
- May 24, 2025: 1.97 / .54
- July 12, 2025: 1.43 / .33
You can catch up on the latest Saturday Night’s Main Event with our live blog, and recap/review.
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