The newest NWSL club has officially announced its name and branding. Welcome to the league, Denver Summit FC.
The 16th franchise will begin play in 2026 along with fellow newcomer Boston Legacy FC.
The club’s design was created by Matthew Wolff, who has designed a vast landscape of club crests throughout the United States, including the recently announced Boston Legacy FC.
Key pieces of the crest design include:
- The name Summit was the overwhelming favorite during the club’s fan-led naming process. It suggests aspiration, unity, and elevation. The custom font is based on the jobbing typeface commonly used during the era of western expansion, tying the identity of the club to the region’s pioneering history and independent spirit.
- The mountains are a central part of life in Colorado, and they anchor the Denver Summit crest visually and symbolically. The peak is angled at 26 degrees as a reference to the club’s inaugural season in 2026. The green and white palette reflects the iconic colors found on Colorado’s traditional license plate.
- Colorado locals often say the state gets 300 days of sunshine each year. Whether or not that number is exact, the sun stands for the energy, optimism, and sense of possibility that comes with life in Colorado.
- The warm red sky captures the dramatic sunsets seen across Colorado. The sandstone color is a nod to the iconic red rock formations found throughout the state, where towering sandstone walls formed from layered Fountain Formation rocks to create the signature red hue.
An interactive crest explainer and further information are available on the Denver Summit
website.
Secondary logos for the club were also released.
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Denver Summit FCThe club previously announced six club names and asked fans to vote on their favorite.
- Denver Peak FC
- Colorado 14ers FC
- Colorado Summit FC
- Denver Elevate FC
- Denver FC
- Denver Gold FC
The club is owned by Rob Cohen, the Chairman and CEO of IMA Finanical Group. Cohen has been heavily involved in the sports scene in Colorado, with numerous ventures, including the Denver Sports Commission and the United States Olympic and Paralympic Foundation, among others.
Popular names in the sporting world have also joined the ownership group, including Peyton Manning, Mikaela Shiffrin, and Jordan Angeli. Angeli was part of the group For Denver FC, which propelled the club’s bid for Colorado’s own NWSL team.
Former North Carolina Courage Chief Soccer Officer and General Manager Curt Johnson was officially announced as the club’s General Manager in May.
The club announced plans for the state’s first dedicated women’s soccer stadium in March.
