What's Happening?
The Colorado Rockies have announced the launch of ROCKIES.TV, a streaming service that allows fans within the team's Home Television Territory to watch regular-season games without blackouts, except for national exclusivities. This service is priced at $34.99 and is separate from the MLB.TV out-of-market package. The initiative aims to provide local fans with more accessible viewing options for Rockies games, enhancing fan engagement and support.
Why It's Important?
The introduction of ROCKIES.TV is significant as it reflects a growing trend among sports teams to offer direct-to-consumer streaming services. This move could potentially increase the team's revenue by tapping into the local fan base more effectively. It also addresses the issue of blackouts, which have been a longstanding frustration for fans. By offering a dedicated streaming service, the Rockies are likely to strengthen their relationship with local supporters and adapt to changing media consumption habits.
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What's Next?
As the Rockies implement this new streaming service, they may monitor its performance and fan feedback to make adjustments or improvements. Other teams might observe the success of ROCKIES.TV and consider similar initiatives. The Rockies could also explore partnerships or additional features to enhance the service, such as exclusive content or interactive fan experiences.
