What's Happening?
YouTube is offering a significant discount on the NFL Sunday Ticket for college students, allowing them to access the service for $119, compared to the regular price of $480. This package includes all Sunday out-of-market NFL games not broadcast on local TV stations. Additionally, students can add the NFL RedZone channel for an extra $10, bringing the total to $129. The NFL RedZone is a live TV show that tracks all scoring plays during Sunday afternoon games. The student plan, however, does not include family sharing, allowing only one signed-in device and one concurrent stream at a time. The regular NFL season is set to begin on September 4, with the Philadelphia Eagles playing against the Dallas Cowboys, and YouTube will stream a free game between the Los Angeles Chargers and Kansas City Chiefs on September 5.
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Why It's Important?
This discount provides an affordable option for college students who are NFL fans, potentially increasing viewership among younger audiences. By offering a student discount, YouTube is likely aiming to capture a segment of the market that may not have been able to afford the full-priced package. This move could also enhance YouTube's position in the competitive streaming market, as it seeks to attract more subscribers to its platform. The inclusion of the NFL RedZone channel at a reduced rate further adds value to the package, making it an attractive option for students who want comprehensive NFL coverage.
What's Next?
As the NFL season kicks off, it will be interesting to see how many students take advantage of this offer and whether it leads to increased subscriptions for YouTube. The success of this initiative could prompt YouTube to consider similar discounts for other demographics or services. Additionally, the response from competitors in the streaming market could lead to more competitive pricing or similar offers to attract subscribers.
