What's Happening?
Eddie Cole, a prominent figure in the motocross industry, has had a remarkable journey from being a factory rider to becoming a successful entrepreneur. His career began in Southern California, where he developed a passion for motorcycles at a young age. Cole's racing career took off when he joined Kawasaki of Canada, eventually leading to a factory ride in the 1974 AMA 125 Nationals. Despite challenges with the rotary-valve engine, Cole gained valuable experience and exposure. Transitioning from racing, Cole founded Answer Products with just $100, focusing initially on swingarms and later expanding into handlebars and motocross apparel. His innovative approach and partnerships, such as with Bob Hannah, propelled Answer Products to success. Cole later sold the company and continued to launch new ventures, including SixSixOne and Matrix Concepts, while collaborating with industry figures like James Stewart and Ryan Villopoto.
AD
Why It's Important?
Eddie Cole's story is significant as it highlights the entrepreneurial spirit within the motocross industry. His ability to transition from a professional racer to a business leader showcases the potential for athletes to leverage their expertise and networks to create successful enterprises. Cole's ventures have contributed to the growth and innovation in motocross equipment and apparel, impacting both amateur and professional riders. His collaborations with industry icons have further solidified his influence, demonstrating the importance of strategic partnerships in business. Cole's journey underscores the broader economic impact of the motocross industry, providing jobs and fostering innovation in sports technology and apparel.
What's Next?
Eddie Cole continues to be active in the motocross industry, working on various projects and collaborations. His current focus includes managing Matrix Concepts and overseeing new ventures like 101 Bike, an urban e-bike startup. Cole's involvement with ARMA Sport and Mobius knee and wrist braces indicates his ongoing commitment to diversifying his business interests. As he balances work with family life, Cole aims to remain engaged in the industry, supporting his sons and collaborating with respected figures like James Stewart. His future endeavors may include expanding his current projects and exploring new opportunities within the sports and business sectors.
Beyond the Headlines
Eddie Cole's career reflects broader themes of innovation and resilience in the face of industry challenges. His ability to adapt and thrive in various roles—from racer to entrepreneur—illustrates the dynamic nature of the motocross industry. Cole's story also highlights the cultural significance of motocross in Southern California, where the sport has deep roots and continues to inspire new generations. His ventures have contributed to the evolution of motocross gear, emphasizing safety and performance, which are critical for the sport's growth and sustainability. Cole's journey serves as a testament to the enduring appeal and impact of motocross on American sports culture.
