What's Happening?
The National Hockey League (NHL) has announced a multi-year strategic partnership with DAZN, making DAZN the exclusive home of NHL.TV in nearly 200 countries starting with the 2025-26 season. This partnership will allow DAZN to offer live and on-demand coverage of every NHL game, including the Stanley Cup Playoffs and Final, outside the U.S., Canada, and the Nordics. NHL.TV will be available as a standalone subscription or as an add-on to existing DAZN packages, accessible on various devices. This move leverages DAZN's technology and marketing capabilities to expand the NHL's global reach.
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Why It's Important?
This partnership is significant as it enhances the NHL's ability to engage with its international fan base, which is crucial given that 30% of its players are born outside North America. By utilizing DAZN's platform, the NHL can offer a more immersive viewing experience, potentially increasing its global audience and revenue streams. This deal also reflects the growing trend of sports leagues partnering with streaming services to reach broader audiences, indicating a shift in how sports content is distributed and consumed worldwide.
