What's Happening?
Brian Milam, a veteran sports director at WKYT in Lexington, Kentucky, is leaving local television after 27 years to join the Kentucky High School Athletic Association (KHSAA) as the communications and media director. Milam's career began at WYMT in Hazard in 1998, and he moved to WKYT in 2010, where he has served as the sports director since 2017. His departure marks a significant change for the station, as Milam has been a prominent figure in Kentucky sports broadcasting. KHSAA Commissioner Julian Tackett expressed enthusiasm about Milam joining their team, highlighting his passion for high school athletics and his extensive experience working with various media outlets and schools across the state.
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Why It's Important?
Milam's transition to the KHSAA is significant for both the association and the local sports community. His extensive experience and deep connections within Kentucky sports media are expected to enhance the KHSAA's communication efforts. This move could lead to increased visibility and support for high school athletics in Kentucky, benefiting athletes, coaches, and schools. For WKYT, Milam's departure represents a loss of a seasoned sports journalist, potentially impacting the station's sports coverage and requiring adjustments in their broadcasting team.
What's Next?
As Milam begins his new role at the KHSAA, the association may see changes in how it communicates with the public and media. Milam's expertise could lead to new initiatives or strategies to promote high school sports in Kentucky. Meanwhile, WKYT will need to find a replacement for Milam, which could involve internal promotions or external hires to fill the gap left by his departure.
