What's Happening?
The University of Notre Dame Athletics Department has introduced a new sports-specific leprechaun mark for the 2025 football season. This logo, designed by Fighting Irish Media, is inspired by the styles of former and current student-athletes. The leprechaun logo, which has been a symbol of Notre Dame athletics since the 1960s, represents the spirit and determination of the Fighting Irish. The new mark will be featured on athletic attire in partnership with Under Armour and will be visible on the sidelines during games. Notre Dame plans to release additional team-specific marks throughout the 2025-26 school year.
AD
Why It's Important?
The introduction of a new logo signifies Notre Dame's commitment to evolving its brand while maintaining its historical roots. This change could enhance merchandise sales and strengthen the university's identity in collegiate sports. The collaboration with Under Armour may also boost the visibility and appeal of Notre Dame's athletic apparel. As the Fighting Irish prepare for the upcoming season, the refreshed branding could energize fans and players alike, potentially impacting team morale and performance.
What's Next?
Notre Dame will continue to unveil more sport-specific logos for its various varsity teams throughout the academic year. The football team, under head coach Marcus Freeman, is set to begin the season with challenging matchups against ranked opponents, including Miami and Texas A&M. The new logo will be part of the team's visual identity as they aim to build on their previous successful season.