What's Happening?
Kaulig Racing has announced a partnership with Ram to anchor the automaker's return to the NASCAR Truck Series in 2026. The announcement was made by team owner Matt Kaulig at a Ram dealership in Daytona Beach, Florida. Kaulig Racing will field five entries in the Truck Series, marking Ram's first participation since 2012. The team will operate out of its race shop in Welcome, North Carolina, and will be the sole team to field Ram entries. Kaulig Racing will continue to field Chevrolets in the Xfinity and Cup Series while introducing Rams in the Truck Series.
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Why It's Important?
The partnership between Kaulig Racing and Ram signifies a strategic expansion for both entities. For Kaulig Racing, it represents an opportunity to diversify its racing portfolio and increase its presence in NASCAR. For Ram, the return to the Truck Series aligns with its brand values and offers a platform to showcase its automotive capabilities. This collaboration could influence the competitive dynamics of the Truck Series, potentially attracting more manufacturers and teams to participate, thereby enhancing the series' popularity and viewership.
What's Next?
Kaulig Racing and Ram will focus on preparing for the 2026 season, including selecting drivers for the five Truck Series entries. The partnership may lead to increased marketing and promotional activities as both entities aim to capitalize on their collaboration. The success of this venture could encourage other manufacturers to consider entering or re-entering the NASCAR Truck Series, potentially leading to a more diverse and competitive field.
