What's Happening?
The Seattle Kraken has announced enhancements to its 'Common Thread' theme nights, which aim to support community non-profits through special ticket offers. A portion of the proceeds from these tickets will be donated to designated non-profit organizations aligned with each themed night. The initiative is part of a broader effort by the Kraken to diversify its fan base and promote inclusivity within the community. The team has also made adjustments to ticket pricing, with 80% of season tickets seeing price decreases and 90% either reduced or remaining flat. Additionally, 10% of lower bowl seats have been allocated for affordable family pricing. The themed nights include Hispanic Heritage Night, Military Appreciation Night, Hockey Fights Cancer Night, Indigenous Peoples Night, Pride Night, and others, each supporting specific community groups.
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Why It's Important?
This initiative by the Seattle Kraken highlights the growing trend of sports teams using their platform to support community causes and promote inclusivity. By donating a portion of ticket sales to non-profits, the Kraken is fostering a sense of community engagement and social responsibility. This approach not only benefits the community but also strengthens the team's relationship with its fan base, potentially increasing attendance and support. The focus on affordable pricing and diverse themed nights reflects a commitment to making hockey accessible to a wider audience, which could have long-term positive effects on the sport's popularity and growth.
What's Next?
The Kraken's themed nights will kick off on October 29 with Hispanic Heritage Night, followed by other events throughout the season. Fans can expect the release of the full lineup of artists and designs for each themed night in early September. The initiative may inspire other sports teams to adopt similar community-focused strategies, potentially leading to increased collaboration between sports organizations and non-profits. The success of these events could also influence future ticket pricing and promotional strategies within the sports industry.
