What's Happening?
UFC CEO and President Dana White has announced a groundbreaking seven-year deal with Paramount networks, set to begin in 2026. This agreement will make all UFC events available exclusively on Paramount networks in the United States, marking a significant shift from the traditional Pay-Per-View model. The deal includes 13 marquee numbered events and 30 Fight Nights, which will be accessible via Paramount's streaming platform, Paramount+, with select events simulcast on CBS. This move aims to make UFC content more affordable and accessible to fans, providing exposure on a massive platform.
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Why It's Important?
The new deal with Paramount and CBS is poised to transform the landscape of combat sports broadcasting in the U.S. By eliminating the Pay-Per-View model, UFC is making its content more accessible to a broader audience, potentially increasing viewership and fan engagement. This shift could also enhance the visibility of UFC athletes, positioning the sport among the biggest globally. The partnership with major networks like Paramount and CBS is expected to provide significant exposure, benefiting both the sport and its athletes.
What's Next?
As the deal takes effect in 2026, UFC fans can anticipate a more streamlined and cost-effective way to access events. The transition to Paramount+ and CBS will likely involve strategic marketing efforts to attract new subscribers and retain existing fans. Stakeholders, including UFC athletes and sponsors, may need to adapt to the new broadcasting model, which could influence promotional strategies and sponsorship deals.
