What's Happening?
Shabbos Kestenbaum, an Orthodox Jewish activist and vocal pro-Israel advocate, is addressing what he perceives as Israel's worst global image crisis. Kestenbaum, known for his unapologetic Zionism and willingness to engage in political debates, emphasizes the need for American Jewry, particularly the younger generation, to recognize Israel's existential challenges. He criticizes Israel's public relations efforts, suggesting improvements such as hiring skilled communicators and establishing a dedicated team to counter misinformation. Kestenbaum also highlights the shifting attitudes among young American conservatives and evangelicals, who are less supportive of Israel compared to previous generations. Despite facing backlash from both political sides, Kestenbaum remains committed to advocating for Israel, drawing on his personal connection to the land and Jewish identity.
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Why It's Important?
Kestenbaum's activism underscores the complexities of Israel's public diplomacy and the challenges faced by American Jews in navigating their support for Israel amidst rising antisemitism and anti-Israel sentiments. His call for improved communication strategies reflects broader concerns about Israel's ability to effectively engage with international audiences and counter negative perceptions. The shifting attitudes among young conservatives and evangelicals could impact U.S.-Israel relations, influencing political support and policy decisions. Kestenbaum's efforts highlight the importance of addressing these issues to maintain strong ties between Israel and its allies, particularly in the context of evolving political landscapes.
