Doja Cat Reveals Affordable Lip Product, Sparking Consumer Interest

What's Happening?

Doja Cat has shared her favorite everyday lip product on TikTok, the Sacheu Peel Off Lip Liner STAY-N in the shade P-INKED, priced at $14. This product is available at Ulta Beauty and comes in nine shades. The lip liner is inspired by South Korean lip stains and aims to provide long-lasting wear without smudging. Other celebrities, including Billie Eilish and Sofia Richie Grainge, are also fans of the product. The lip liner features nourishing ingredients like vitamin E and hyaluronic acid, offering hydration and durability. Doja Cat's endorsement follows the announcement of her upcoming album 'Vie,' set to release in the fall.

Why It's Important?

Doja Cat's endorsement of the Sacheu Peel Off Lip Liner highlights the growing trend of celebrity influence in consumer purchasing decisions, particularly in the beauty industry. Her recommendation could lead to increased sales and visibility for the product, benefiting both the brand and retailers like Ulta Beauty. This trend underscores the power of social media platforms like TikTok in shaping consumer behavior and driving market trends. Additionally, the product's affordability and innovative design may appeal to a wide range of consumers, potentially setting a new standard for long-lasting lip products.