Zendaya Unveils First Co-Designed Shoe with Law Roach in On's Fall 2025 Campaign

What's Happening?

Zendaya has debuted her first co-designed shoe, the Cloudzone Moon, in collaboration with Law Roach and Swiss sportswear brand On. The shoe is part of On's Fall 2025 campaign, 'Be Every You,' which explores themes of duality through lighting and movement. The Cloudzone Moon features a breathable mesh upper, supportive heel and forefoot padding, and a sculpted midsole with CloudTec cushioning. The campaign, directed by Bardia Zeinali and photographed by Emily Lipson, showcases Zendaya across four moonlit set builds, highlighting different facets of her identity. The campaign also includes apparel pieces such as a bomber jacket, bodysuit, and track jacket with matching shorts.

Why It's Important?

Zendaya's collaboration with On signifies a strategic move to enhance the brand's market presence by leveraging her influence and style. The partnership has already proven lucrative, generating significant media impact value. By integrating high fashion elements with sportswear, On aims to attract a diverse consumer base interested in both style and functionality. The campaign's emphasis on personal expression and multifaceted identity aligns with current consumer trends, potentially boosting sales and brand loyalty. Additionally, the involvement of Law Roach adds credibility and appeal to the collection, positioning On as a leader in innovative sportswear design.

What's Next?

On plans to release a second footwear collaboration, the Cloudtilt Moon, in October. This shoe is designed for recovery, featuring a sock-like knit upper. The ongoing partnership with Zendaya is expected to continue driving product innovation and marketing strategies, potentially leading to more collaborative projects and expanded collections. As Zendaya remains a prominent figure in On's campaigns, the brand may explore further opportunities to integrate her style and influence into future designs.