What's Happening?
Calvin Klein has launched its Fall 2025 collection, featuring K-pop star Mingyu from Seventeen. The campaign highlights new denim and underwear offerings, including updated logo designs and wardrobe basics. Mingyu models pieces such as the 90s Straight Jean, 90s Trucker Jacket, and CK Emblem Patch Tee. The collection also introduces the Heritage Cotton line in underwear, emphasizing technical improvements and design elements.
Why It's Important?
Calvin Klein's collaboration with Mingyu underscores the brand's strategy to leverage K-pop's global influence for cultural relevance and market expansion. By featuring prominent celebrities, Calvin Klein aims to enhance its brand identity and appeal to diverse consumer demographics. This approach aligns with the broader trend of luxury brands partnering with K-pop stars to increase visibility and engagement.
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