Vogue Explores Jello as a Medium for Fashion Photography

What's Happening?

Vogue has creatively integrated jello into a fashion photography session, showcasing acrylic rings from the Miami-based brand Chofa. The session involved a complex process of embedding the rings within a dome-shaped gelatin mold, surrounded by colorful jello cubes. Photographer David Brandon Geeting led the shoot, adjusting the setup to achieve the desired visual effect. The use of jello in this context is a nod to Vogue's historical engagement with the dessert, dating back to a 1910 article that featured a jello recipe. This innovative approach highlights the intersection of food and fashion, creating visually striking images that capture the playful essence of both mediums.

Why It's Important?

This creative endeavor by Vogue underscores the magazine's longstanding tradition of pushing boundaries in fashion photography. By using jello as a medium, Vogue not only pays homage to its historical roots but also demonstrates the versatility of food in artistic expression. This approach may inspire other fashion brands and photographers to explore unconventional materials and methods, potentially influencing trends in visual storytelling. The collaboration with Chofa also highlights the importance of partnerships between fashion brands and media outlets in creating unique and memorable content.