Destinations Wisconsin Enhances Tourism Promotion with Visitor Guide Initiative

What's Happening?

Destinations Wisconsin, also known as the Wisconsin Association of Convention and Visitors Bureaus, is strengthening the state's tourism sector through education, marketing, networking, and advocacy. The organization is offering visitor guides to promote tourism across Wisconsin. Interested individuals can request guides from specific destinations, which will be mailed directly to them. This initiative aims to unify and advance tourism promotion and development in Wisconsin, supporting over 40 member tourism entities.

Why It's Important?

Tourism is a vital component of Wisconsin's economy, contributing significantly to local businesses and communities. By providing comprehensive visitor guides, Destinations Wisconsin is enhancing the visibility and accessibility of the state's attractions. This effort supports economic growth by attracting more visitors, which can lead to increased spending in local areas. The initiative also helps in preserving cultural heritage and promoting Wisconsin's diverse offerings, from natural landscapes to cultural festivals.